The way I see it, there are two ways in the world that communication is delivered.
Way 1: 'The Transmission Model'
The 'Transmission Model' is best described as a linear delivery system. For example, lets say you are watching television show that reports and discusses the daily news of the world. You have the sender and the receiver. The sender (the talking head on TV) transmits a message out to you that you receive and process in your mind.
Now depending on what type of person you are, that message may or have may not been intended for you but either way it is still a transmission form of communication that is deliberately sent out into the world for those to receive who wish to do so. Either way this is an example of the transmission model, it happens every day a billion times per second.
Way 2: 'The Cultural Model'
Then you have the 'Cultural Model' which can also be described with the same general scenario. Now picture yourself watching that talking head but instead of the talking head being from, MSNBC or Fox News, lets just say, you are watching Al Jazeera being an American. You are experiencing cross-cultural communication via the transmission method. Now lets say you are a citizen of Saudi Arabia and you live in the Al Jezeera-Muslim world where the culture is much different than what we experience here in the US. The non-linear communication you experience on a day to day basis is cultural communication.
This form of communication is most often non-verbal and is a way of life in every culture on the face of this earth. The way in which you live your life is dictated by cultural standards that are shared by a group of people that sets the tone for the way you make mundane decisions and also in terms of the way things are established within the community.
